Innovativ produktudvikling hos Diageo plc

Diageos hovedkvarter, Park Royal, i hjertet af London er samtidig hjemsted for koncernens Innovation Department. Herfra styres produkt- og mærkevareudviklingen for Diageos mange top brands.

Som et led i en ny innovationsstrategi har Diageo inddraget PinPointers som en ekstern facilitator med speciel ekspertise inden for kunderelaterede udviklingsworkshops. I løbet af 2005 var vi ansvarlige for at gennemføre en række Innovation Workshops i London.

Den foreløbige tilbagemelding fra Diageo har været yderst positiv:

“PinPointers' facilitation process worked wonders and was great at bringing diverse perspectives to the fore and structuring them into a bigger picture. The facilitation style hits a perfect balance of authority and pace combined with curiosity and humour.

I would highly recommend using PinPointers again – especially for the stage where we need to uncover opportunity areas and when the information for this sits with a wide range of individuals. Additionally, PinPointers could be used for contentious topics that require team resolutions and clear actioning.”

Hanne Kristiansen, International Innovation Manager, Diageo plc